Trust But Verify

16 05 2012

Publishers……Reagan said it and it is more true now than ever. If you are taking advertising by ANY network you need to trust but verify especially when it comes to the larger networks. Don’t not take chargebacks sitting down. Keep an eye on which advertisers are running and make it a point to contact them from time to time if you are using any service to discuss your traffic with them and see if there is an issue. Also ask the larger networks for click reports or anything that will substantiate any chargebacks coming your way. With Wall St. involved and numbers and expectations to meet chargebacks have become a way to help ease the pain of smaller and smaller keyword bids and shrinking budgets in some cases. So while it may be the typical reaction to think they won’t fudge the numbers just a little, even if they do provide the analytics or other data, always verify the numbers with the advertisers and keep a periodic check on whether or not those supposed complaints about traffic are real.

They may be large and it may not be easy to fight back but it can be done. talking to the advertisers directly or via e-mail if you can and then presenting this to the ad network often times will help recoup some of the lost chargebacks and should be done periodically to verify the numbers you are being given. It is sad but fraud does work both ways these days. 

Advertisements

Actions

Information

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s




%d bloggers like this: